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Some of the most popular are: Mailchimp,ConvertKit,SendGrid,ActiveCampaign,HubSpot,AWeber,GetResponse,MailerLite,Moosend and Benchmark Email. I am currently mostly use mailchimp. Best fo beginners and small to medium-sized businesses, user-friendly interface, automation, A/B testing, and detailed analytics.
Here are some tips that first came to my mind: * Collaborate with influencers or complementary brands * Use paid ads to promote your best content or lead magnets * Cross-promote across channels (e.g. promote IG on LinkedIn, or vice versa) * Add social links in your email signature, website, …
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