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The players who’ve been in business for a while have created a customer and prospects database through several marketing activities, but what about the businesses who’ve entered the industry only recently. In a scenario where time is money, a start-up cannot afford to spend months in generating a database, validating …
In today’s competitive market, you just cannot afford to lay your eyes off any marketing medium; and internet is the fastest growing one, simply because most of your prospects spend more time online than reading a newspaper/magazine, watching TV or other media. Even when you place your ad in a …
What is a good open rate and click through rate for my eMail marketing campaign? Debbie Valdez (Sales Universe) What do these numbers mean anyway? They can mean a lot to some companies. Decisions on whether or not to sell a certain product or service are often based on a …
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