App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates. What kind of apps need ASO optimization? Here are a few suggestions for you!
New app
In major application markets, various types of apps have basically formed a monopoly. so how can these new apps have their own place in the fierce competition? The answer is that through ASO optimization, through ASO, some new apps have the opportunity to enter the public's vision and obtain their own user groups.
Fewer downloads and comments
Have ever found such a phenomenon, the number of downloads and comments of the app that ranks in the top of the list of keywords will not be less. According to our observation, the number of downloads and reviews has a great impact on the weight of the product, and the ranking of apps with high weight is easier to rise. Moreover, when users choose an app, they will go to see whether the number of downloads is large or not, and how the comments are scored. Therefore, apps with less downloads and comments also need to be optimized by ASO.
Less keywords
From the perspective of an app with a certain keyword ranking first, it covers a lot of keywords, which means that the greater the probability that users find the app through keyword search, which will greatly improve the number of users.
In contrast, some apps have very few keywords, and even some products have only one keyword of their own brand name, which means that users can find the app only by searching the product name. In contrast, the probability of users downloading the product will be greatly reduced.
Apps with more keywords but lower ranking
Although some products cover a lot of keywords, the ranking of each keyword is very low, which is not conducive to its subsequent development. This type is also the type that needs ASO optimization most. Once the ranking of effective keywords reaches top5, top3 or even Top1, the number of users will be immeasurable.