I think will be more awesome to make a featured product on the top of the page with big and quality pictures. You will gain more trust and comfortability of the users. Right now its something like BLOG website for news articles. Thats my opinion.
As this is all about programming, read the 34 warnings and errors at https://validator.w3.org/nu/?doc=http%3A%2F%2Fsportspull.com%2F then start working to remove those.
Imagine your store front with a dirty sign and welcome mat.
I think start doing SEO is something to begin with. There are tools to help you do it if you google.