I'm considering new strategies to recruit clients for my Network services and IT consulting business. I've made a list of target businesses in my, relatively small, market and I had planned to send post cards out. But after receiving a cold cal from a local marketing firm the other day it got me thinking about that as a viable strategy, there are roughly 100 businesses on my list so calls would be viable if spread out over a week or two.
Does anybody have feedback on these two marketing strategies, or an alternative method that might work as well?
- Would potential clients consider Cold-Calling too pushy?
- Are post cards even noticed in a professional environment, or will they just be thrown away.
- Should I give the information directly to the receptionist who handles the call, or ask to speak to somebody with decision making authority?
- Do businesses consider one/both of these methods to be tacky or obtrusive?