What use does the food delivery app serve in the Ghost Kitchen services?

[Williams Brown]

Give me valuable suggestions?

[Reverend Jim]

If you put a little more effort into clarifying what you are looking for you might find people willing to put in some effort in answering it.

[Dani]

I think the question is obvious. Cloud kitchens (or ghost kitchens) are commercial kitchens that don't have a sit down restaurant. Rather, they rely 100% on food delivery apps such as Grubhub or Doordash to bring the food straight to your door. In the app, you order delivery from a virtual restaurant.

One really good use for these types of kitchens is to expand the service area of local restaurants or test new markets. For example, suppose a local chain only has restaurants in Northern California, and they do very well. They have found that people travel sometimes for over an hour to go to their restaurant. They think they would get significantly more business by being able to offer a much larger delivery radius, but they're not ready to front the money to open up a brand new restaurant. So they partner with a cloud kitchen 50 miles away to cook their dishes and bring their food to a wider market.

Another use case is a nationally recognized chain that doesn't have brick 'n' mortar locations in certain areas. For example, In-n-Out Burger is a well known chain that doesn't currently have a presence in the northeast of the US.

Another use case is the small independent chef who doesn't have the capital or manpower to open up their own brick 'n' mortar sit down restaurant.