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Great question! Search engine optimization is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy.
Both are analytical tools. Google Analytics helps you to keep a track of all the content that receives views and shares. Ahrefs simply rocks your SEO and reveals tons of marketing opportunities in a few clicks.
The End.