On your setup project, if you click with the alternate buttonon it, then a View /file System menu can be selected.
On this view, verify the 'Application Folder' DefaultLocation property to verify on wich folder is installed your program.
If you really need to add a specific folder, on the left pane, click with alternate button and open the 'Add special folder' / 'Custom Folder'
Set a name for the folder and in the DefaultLocation property put the expected path.
With this custom folder selected, alternate clicking on the right pane, you can add the files to be copied to the folder during the installation.
Hope this helps