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We all are aware that social media is now a very important part of internet marketing. But what about measuring it? I found this on the Forrester blog - [url]http://blogs.forrester.com/marketing/2009/07/why-i-like-the-sim-score.html[/url] 1. Calculate the number of positive, negative, and neutral conversations happening for your brand 2. Use the formula (Positive + … 
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