We all are aware that social media is now a very important part of internet marketing. But what about measuring it? I found this on the Forrester blog - http://blogs.forrester.com/marketing/2009/07/why-i-like-the-sim-score.html

1. Calculate the number of positive, negative, and neutral conversations happening for your brand

2. Use the formula (Positive + Neutral - Negative)/ Total brand conversations

3. Calculate the number of positive, negative, and neutral conversations happening for your industry

4. Use the formula (Positive + Neutral - Negative)/ Total industry conversations

5. Divide lines 2/4 and you have your SIM score

What do you think?