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4 Posted Topics
 | For PPC, be sure to make sure your whole campaign is aligned. Quality score is the most important variable in the cost of your campaign (for adwords and some other big portals) so make sure your copy, your landing page, and everything else is as targeted to the keyword you … |
 | For SEO, social media is very important. As for actually building out a social media presence, it's important to keep your objective in mind. Many companies jump right in and build direct advertising campaigns with their social media platform, but many times the best thing is to use it as …  |
| | Mobile marketing is in my opinion, the next generation of advertising platforms. The trend has been towards mobile and will continue that way. As for what is it...in general terms, its any type of marketing activity done via mobile devices. As for how it works, that depends on what type … |
| | As described above, its the text that is linkable. One thing to keep in mind is that it's no always ideal to have the same anchor text for all of your backlinks. There are all kinds of SEO debates about this, so do a search and you can find different …  |
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