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What is link anchor text in SEO?

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Good set of starter replies in this thread. Rather than redefine anchor text (several posters already covered that), the following expands on practical, modern use and audit steps. This builds on ’s note about “google‑bombing” being outdated and on ’s point about avoiding identical anchors, while adding concrete classification and remediation advice beyond the original replies.

Common anchor types to recognize: exact‑match (the precise keyword), partial‑match (keyword plus extra words), branded (company or product name), naked URL (the raw address), generic (e.g., “click here”), image anchors (driven by alt text), and long‑tail/contextual phrases. Branded and natural/contextual anchors should form the bulk of a healthy profile; exact‑match anchors are delicate—use them rarely and primarily where they occur naturally in editorial context or internal linking.

A short audit and remediation workflow: export linking texts from Google Search Console (Links → External links) and group them by type; flag anomalies such as a high concentration of exact‑match anchors coming from low‑quality or sitewide placements. First attempt webmaster outreach to request anchor adjustments. If links are clearly manipulative and outreach fails, document the pattern and consider a carefully prepared disavow upload as a last resort. For controlled links (ads, paid placements, user content), apply the appropriate rel attribute (nofollow, sponsored, or ugc) and prefer descriptive, contextual anchors for internal links.

Quick checklist: track anchor distribution over time, prioritize relevance and user clarity, avoid over‑optimization of commercial keywords, and monitor traffic/ranking signals after any cleanup. These steps extend the practical points made by and about helping both users and crawlers understand links, while following ’s advice to vary anchor text for safer, longer‑term SEO.

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Member Avatar for Eleanore

The anchor text links and, in fact, is super links, it is to establish a link between words and text of a bridge in the link, can is a key words, also can be a word. Its role is to guide the user the mouse to click the specific will point to where. The anchor text influence web site keywords ranking is one of the important factors.

Member Avatar for Dani

The actual link text that is used to hyperlink to a different page. For example, for the link Best Search Engine Ever, the anchor text is "best search engine ever", and the URL points to google.com. The concept is that because I am using that anchor text to link to Google, if enough sites do it, you can do a Google search for "best search engine ever" and Google will be #1. It's called google-bombing. It used to work about a decade ago. Anchor text doesn't carry the prominence that it once did.

Member Avatar for himanuzo

Anchor text is a keyword that you want for top ranking at major search engines. e.g: Google

Member Avatar for aneechopper

In simple words anchor text is a clear visible ,clickable text in the hyperlink,Anchor text is way for the people and spider know why the link is made.

Member Avatar for infoseowebmaste

Link anchor text is also called hyper link in that case put the link on keyword.

Member Avatar for jointsurgery

its the word on which you want to target your link

Member Avatar for yourwebtraffic

It is the link that uses your keyword as anchor text. For example, you don't want to see your link like this right? - ww.sample.com. Ofcourse, you want to see it as this. "keyword". It is also best for seo.

Edited by yourwebtraffic because: n/a
Member Avatar for anneliesmarie

Whenever we code a link or a web link, anchor text is the part where users click to get to where the link should go. Well-written anchor text is one more approach that users as well as spiders understand on the reason why you created the link. The importance between the post and to where you are sending or linking them.

Member Avatar for craftingimage

Anchor text is mostly use for article posting

Member Avatar for Kenster!

As described above, its the text that is linkable. One thing to keep in mind is that it's no always ideal to have the same anchor text for all of your backlinks. There are all kinds of SEO debates about this, so do a search and you can find different opinions, it's just something I thought I would point out.

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