What can your IT department learn from Microsoft's latest advertising bungles? Plenty. When the company released its "Mojave Experiment" ads (which I'd link to but the site forces you to install Silverlight to view them), the premise was rather sad. It seemed to suggest that at least one of the company's flagship products is so maligned that its existence had to be hidden to get a viewer's attention. In these advertisements, "unsuspecting computer users" are led to believe they're seeing a new operating system called "Mojave." After they claim to like it, they're informed it's actually Windows Vista. Many displays …

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The second [URL="http://www.youtube.com/watch?v=gBWPf1BWtkw"]Microsoft-Seinfeld ad[/URL] was released Friday. It had a few funny moments, but once again left most people shaking their heads wondering exactly what Microsoft hopes to achieve. I'm not sure they know. Although they may have a game plan, it's hard for anyone to see exactly what it is. We know this much. Microsoft has invested $300M on this new ad campaign to convince us that Microsoft (to paraphrase an old Animals song) is a soul whose intentions are good, but is simply misunderstood. Meanwhile the PR machines has sent out some big wigs to convince us that …

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I first heard about the Mojave Experiment indirectly through Daniweb, whilst reading a [URL="http://www.daniweb.com/blogs/entry2870.html"]blog[/URL] post about something different. I also decided to [URL="http://www.mojaveexperiment.com/#"]check it out[/URL] whilst reading through a [URL="http://www.daniweb.com/forums/thread136855.html"]thread[/URL] on here. And I'm glad I did, if only so I could get to share my opinion on it. After viewing about two-fifths of the videos on the Mojave website, I had seen enough to post something back on the thread that ignited it all. And then I carried on watching videos, and I paused to put some more thoughts down. Those thoughts would have been reproduced word for word …

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The End.