Advert blocking software is thought to be used by something in the region of just five per cent of online users, or 150 million people of you prefer. It is, however, on the up; research conducted by Adobe and anti-adblocking campaigners PageFair suggests that ad blocking use rose by 70 per cent last year. Of the various options out there, Adblock Plus is one of the best known and most used. Which is why the company behind it, Eyeo GmbH, recently found itself on the sharp end of a court case in Germany seeking an injunction to prevent it from …

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![DFP_SmallBusiness_color](/attachments/small/3/DFP_SmallBusiness_color.jpg "align-left") Whether you own a small personal blog or a top 1000 website, the importance of monetizing your website to the fullest is essential. Depending on your needs and the type of website you have, there are a variety of ways to improve your ability to monetize, simplify your advertising solution, and encourage a better bottom line. One of the greatest ways to do this is to expand your advertising options with the usage of an [Ad Server](http://www.adopsinsider.com/ad-serving/how-does-ad-serving-work/), a powerful piece of software that controls how advertising appears on your website. For most sites, advertising is often a very …

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Pigs still don't fly, but they might as well, because Google finally decided to open up about their AdSense revenue share (read: the percentage of money they take in that they split with AdSense publishers). The [url="http://adsense.blogspot.com/2010/05/adsense-revenue-share.html"]official blog article[/url] discloses that AdSense for content publishers earn a 68% revenue share worldwide, which is far above what most other networks offer (typically they hover around 50-55%). They also mentioned in the article that within the next few months, they will begin displaying revenue shares right within the AdSense interface. This actually marks a really big step for Google because it means …

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[URL="http://www.twitter.com"]Twitter[/URL] announced today that it will derive revenue from ads. It's their plan to capitalize on their extreme growth since their 2007 inception. Personally, I think this will kill Twitter and I can't say it will be a bad funeral. Hopefully, someone will start another site just like it that will remain free. There's just no need to monetize every single thing in this world. Tying the almighty <insert your favorite currency here> to this service will surely kill it. So long Twitter and thanks for all the 140 character nonsense. Here's how it will work: If you search for …

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I have long been a fan of [URL="http://www.blinkx.tv"]Blinkx[/URL] the video search engine that, as far as I am concerned, pretty much prompted the whole genre and introduced the idea of live video search and stream done properly. So I was interested to receive word from Blinkx founder and CTO Suranga Chandratillake today that they have entered a partnership deal with Lycos. Now usually, I admit, such news bores me senseless. But this is different, because it doesn’t involve coughing up millions to serve up web search and listings to Face Party, as Microsoft have done, or $900,000 to do the …

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Please forgive me if I am a little slow in flagging this up, but it has only just floated across my radar: you can now implement Google AdSense for search results on your own page, displaying the all important revenue generating adverts alongside the search results without directing readers off-site. There are two distinct pieces of code involved, one for the search box and the other for the results, and by doubling up like this you get full control not only over where the search is conducted but also where the results appear. Am I alone in finding this a …

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I've heard rumors of this coming for awhile, but I finally saw it while browsing DaniWeb just a couple of minutes ago. A box ad that I run with a white background, which usually displays four ads, now displays three. The extra room is reserved for some text links with a bunch of keywords, similar to the link units. However, instead of opening a new window, clicking on one of the keywords dynamically refreshes the IFRAME to present the user with new ads, in addition to making room for a search field built into part of the ad box (Many …

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Web Developer. Webmaster. Web Designer. What do these terms mean? Which one are you? In fact, these terms have been used and misused so much that they are in danger of losing any distinct meaning. This article attempts to define and defend these labels and their meanings. "Webmaster" in particular has been diluted to the point where it hardly means anything at all. In the proverbial "early days" of the web, it meant a person who had both the hardware and software knowledge to - setup and configure a web server - register a domain - find a good ISP, …

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Advertising a website just got a whole lot cheaper. A new trend has emerged in Washington, where an entrepreneur has begun offering bums food and small amounts of money, in exchange for them advertising his poker match up site. The bastard behind the scheme is Ben Rogovy, a 22 year old aspiring capitalist trying to cheaply promote his new poker match up website. According to [url=http://www.bumvertising.com]bumvertising.com[/url], Rogovy’s website outlining the campaign – he’s merely tapping into using wasted homeless labor. “Bums use a business model that takes advantage of high volume traffic, with the expectation that, on average, a certain …

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The End.