Sorry for the silence, and thank you for the feedback everyone. I ended up redoing the homepage and incorporating as much of the wording as I could there with screenshots. Hopefully that will make it less intimidating.
Introducing Dazah, a unique business-oriented social messaging platform designed for the busy professional who works in high touch sales, marketing or business development and in any industry. Dazah provides an alternative or addition to attending industry networking events as a means of acquiring leads.