Member Avatar for TheBouncer2006

Hello,


I am a little lost and need some help I have looked high and low and it seems this is probably the only place that may have my answer...

I am working on a business plan right now that involves a very large website that includes message boards and video tutorials for music related stuff.

What I need to know and what I am trying to do is the following

The site is going to be supported by advertising.

What I want to do is sell rich media ads in the tutorial section where for example their is a 15 second ad video before the tutorial starts... then you can view the tutorial...

Now here are my questions

1. How can I dynamically change the intro video ads without actually changing the tutorials mange them etc..

2. is their any established standard on the video based ads i.e. dimensional size, file size, and video type ?

3. How can I effectively project advertising sales into my business plan (even if it is a rough estimate).

I have to have the projected advertising revenue in the business plan otherwise I will not get the funding needed to build this site! Is their any standardized figure used in business plans. I know someone has had to write a business plan at some point projecting advertising revenue. :?:

anyone that can help on this it would be much appreciated my business plan is 2 weeks behind schedule because I have been trying to find this information

  • 3 Contributors
  • 6 Replies
  • 276 Views
  • 1 Month Discussion Span
  • Latest Post Latest Post by jcl69

Dani AI

Generated

Quick summary and context: is asking two things — a reliable way to rotate pre-roll ads without editing each tutorial, and how to project ad revenue for a business plan. pointed toward dynamic loading; correctly suggested using traffic + ad pricing (CPM/CPC). Below is a practical, up-to-date way to implement the ads and a clear, reproducible method for forecasting revenue that an investor can understand.

Technical approach (replace Flash with modern tooling)

  • Use an HTML5 player that supports standard video-ad tags (IAB VAST / VMAP) and/or server-side ad insertion (SSAI). That lets the player request an ad from an ad server at playback time so the tutorial files never have to change.
  • Host your tutorial media as HLS/DASH or progressive MP4; encode ads as MP4 (H.264 video + AAC audio) and deliver adaptive streams when possible.
  • Ad server/SSP handles rotation, targeting, and creative updates; your tutorial page simply calls the player with a dynamic ad tag or an ID from your database. Change the ad on the ad server or update the tag in one place and every tutorial gets the new creative.
  • Implement a fallback (no-ad or house ad) and logging for impressions, completions, and viewability.

Revenue projection: transparent, repeatable formula investors want

  • Forecast traffic (monthly uniques), estimate the percent who watch video, and average videos watched per viewer. Calculate available pre-roll impressions, apply expected fill rate and an assumed CPM (or mix CPM/CPC for performance buys). Produce three scenarios (conservative/base/optimistic). Example formula:
Impressions = MonthlyUsers * WatchRate * VideosPerUser
Revenue = (Impressions / 1000) * CPM * FillRate

Practical notes

  • Start programmatic for fill and use direct-sold deals for higher CPMs once you have metrics. Include ad ops costs, expected sales cycle, and a realistic sell-through rate in the plan. If possible, get sample CPM quotes or a letter of intent from an ad rep to strengthen projections. Instrument everything from day one so you can replace assumptions with real numbers quickly.

Recommended Answers

All 6 Replies

Member Avatar for TheBouncer2006

Does anyone have an answer ?

Member Avatar for billythehamster

I would suggest using Flash, you can then dynamically load the flash file onto the page using Coldfusion, ASP or PHP.

Member Avatar for TheBouncer2006

So your saying use php to intially call flash and then to actionscript flash to call another flash animation ?

Do you have any idea on the advertising part of my question... this seems to be a very ellusive subject... "3. How can I effectively project advertising sales into my business plan (even if it is a rough estimate)."

Member Avatar for billythehamster

You can load different Flash movies from a database using PHP, ASP or Coldfusion.

You ask:

"3. How can I effectively project advertising sales into my business plan (even if it is a rough estimate)."

In short you can't as most people will tell you advertising sales can be very hit and miss. If your site is relying on advertising revenue then personally I wouldn't bother.

If you are looking at your own ecommerce site then this is very different. How well your site does depends on how well you advertise and how good your product is.

Member Avatar for TheBouncer2006

The problem is I am working on a business plan to present to investment bankers, and the like. Without showing how the website is going to create a revenue (through advertisers) they probably are not going to provide the funding to me. I do not know of any way to show that the money invested is going to have a return. How do most people get around this or deal with this siuation.

Member Avatar for jcl69

The problem is I am working on a business plan to present to investment bankers, and the like. Without showing how the website is going to create a revenue (through advertisers) they probably are not going to provide the funding to me. I do not know of any way to show that the money invested is going to have a return. How do most people get around this or deal with this siuation.

I am having a similar problem finding information about how to get rough estimates about advertising revenue. Have you found anything yet? I would love to here what you have. I think it is a good start to project the websites traffic numbers and then find out what advertisors might be willing to pay using a number of different ways- CPM, CPC, etc. That is what I have done so far.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.