If you've taken a marketing class, you were definitely taught about the "4 P's" (Product, Place, Promotion and Price). I could sit here and talk about that, but I'd rather get a little more specific and talk about how it pertains to internet marketing. [B]Product:[/B] What are you selling? What are you offering? What makes you unique compared to your competitors? These are all very valuable questions to ask yourself before moving forward with an advertising campaign. Perhaps you have many products that you offer. You must decide which product will be most effective to advertise. After all, you're going …

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PART 1 1. INTRODUCTION: When you are starting with your first SEO project, you may feel as if you have been told to empty the ocean with a teaspoon, there is so much to know and so much to do. Well, don't freak out, it is not as bad as it sounds. You simply have to look at it as a series of tasks to be done. The U.S. military works this way; they look at a goal (say "Force the unconditional surrender of Nazi Germany") and break it down to what needs to be done, how they can do …

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+10 forum 59

There is no doubt that SEO is an important part of the online marketing machine. Lest we forget, SEO stands for Search Engine Optimization and only a fool would imagine that they could do business online without being indexed by the Gods of Search (Google, Bing, Yahoo!) However, there is more to marketing your business than making it search engine friendly; and blowing your entire marketing budget on SEO could prove a costly mistake. Traditionally, marketing your business (any business) has involved understanding who your customers are and how they think and feel. This is no different in the Internet …

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There can be no denying the impact that social media has had on business, you only have to look at the reach it has: well over a billion people between Facebook, Twitter and LinkedIn subscribers. What's more, there is no sign of the social media bubble bursting just yet. ![socmedtutorial](/attachments/small/0/socmedtutorial.jpg "align-right") However, social media is actually much more than just a numbers game and in order for any marketing campaign to succeed then businesses simply have to understand how to embrace it properly. Indeed, the potential for extending the reach of your business and your brand has never been bigger. …

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+7 forum 33

Basic Craigslist NOTE: This article assumes you have an Wintel PC. If you have a Mac, then the ideas will be the same but you will need to figure out which programs you want to use. INGREDIENTS: You will need: 1. A PC with an internet connection plus: - A browser. I prefer Firefox, but any browser will do. - Word or some other word processor - Notepad, or some other text editor - Paint, or some other image editor 2. An e-mail account. 3. A telephone number. Some phone companies do NOT phone verify with Craigslist; Google Voice, MagicJack, …

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Internet marketing can be one of the toughest ways to advertise to consumers. With changing trends and technology, it's hard for even a seasoned internet marketer to produce excellence. Many ad campaigns on the internet today are ineffective and produce low quality results. Below are tips I believe are valuable to run a successful campaign: [B]Addressing the Overall Goal of the Campaign [/B] Ever go to a website and see an ad completely irrelevant to the website? For example: Let's say your looking at a cooking website for a recipe and there's an ad for window treatments. Since you're only …

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![DFP_SmallBusiness_color](/attachments/small/3/DFP_SmallBusiness_color.jpg "align-left") Whether you own a small personal blog or a top 1000 website, the importance of monetizing your website to the fullest is essential. Depending on your needs and the type of website you have, there are a variety of ways to improve your ability to monetize, simplify your advertising solution, and encourage a better bottom line. One of the greatest ways to do this is to expand your advertising options with the usage of an [Ad Server](http://www.adopsinsider.com/ad-serving/how-does-ad-serving-work/), a powerful piece of software that controls how advertising appears on your website. For most sites, advertising is often a very …

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For webmasters out there, most find that dealing with an ad network is the best/easiest way to go. In many cases it is. You just slap some code on your site and then you get a check in the mail. Most of the sales stuff was already done for you, so you just ride the wave of money. However, your wave of money could be a lot larger. Here's why: Let's say a brand name wants to advertise like Coca-Cola. So Coke is going to go to an ad network and they're going to say "hey, here's a lot of …

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This article assumes you have already done the following: 1. Built, activated, and optimized your website. 2. Done all your on-page SEO 3. Verified it and listed it with Google, Bing, and Yahoo, including your sitemap. 4. Listed your site with social media sites such as Twitter, Facebook, and LinkedIn INGREDIENTS: You will need: A PC with an internet connection, plus: - A browser. I prefer Firefox, but any browser will do. - Word, or some other word processor. - Excel, or some other spreadsheet program. - Notepad, or some other text editor. - An e-mail address - A logo …

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The End.