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If the purpose is only to collect links for the website then it is possible to create by using all the off page activities like - article, social bookmarking, blog commenting, press releases, classifieds, forum postings, etc. in parallel.
Well, Page Rank is not into consideration these day it is diverted to DA/PA of any resource and people check this while building links for website.
Once it was accessible from Google Webmaster tool but nowadays we can reach through Google Search only. They have removed the direct linked page from Webmaster navigational area.
PPC stands for pay per click, advertiser pay for every click. There is many product for ppc, Google product name is Google Adwords. You can do ppc on Facebook, Yahoo and Bing also.
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