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The classic marketing model was outbound oriented and generally consisting of an inside sales force calling on prospects and customers, telemarketing, tradeshows, seminars, trade publication advertising and publicity and broadcast advertising. Over the past few years, electronic marketing has become an essential part of the marketing mix. Marketing efforts for …
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Enterprise Search Marketing programs face a multitude of challenges. Lack of resources, lack of accurate metrics, difficulty getting site changes implemented for organic optimization and so forth. Many of these challenges are more on the organizational side of things than anything else. For those of you in this camp, here’s …
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To say that [URL="http://www.webguild.org/2009/09/sales-and-marketing-new-face-of-web-analytics.php?p=p2"]Web Analytics[/URL] is hot is an understatement. Web analytics has, of course, been around almost since the beginning of the move to e-commerce and companies launching their first static websites. And though many software companies flocked to the marketplace, they probably moved too quickly. Organizations were not … |
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There are tools that analyze visitors’ behavior and generate the list of resources people also like to visit (Alexa.co), there are tools that analyze users’ bookmarking preferences and generate the list of sites having similar tags when bookmarked (Delicious and FoxMarks). [URL="http://www.webguild.org/2009/09/how-to-find-similar-sites-with%C2%A0tags.php?p=p2"]"Similar site"[/URL] is the tool that is also "mainly …
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