The classic marketing model was outbound oriented and generally consisting of an inside sales force calling on prospects and customers, telemarketing, tradeshows, seminars, trade publication advertising and publicity and broadcast advertising.
Over the past few years, electronic marketing has become an essential part of the marketing mix. Marketing efforts for even the most traditional companies is shape shifting into an inbound marketing model consisting of search engine optimization, pay-per-click ads, blogging, social media and targeted landing pages.
As electronic marketing increases in sophistication, more can be done to attract prospects with less money in more creative ways. Here are just five inbound marketing techniques geared toward increasing your web traffic and revenue:
1. Search engine optimization (SEO)
2. Pay-Per-Click (PPC)
4. Social Media
5. Targeted Landing Pages
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