Member Avatar for ryan6563

The classic marketing model was outbound oriented and generally consisting of an inside sales force calling on prospects and customers, telemarketing, tradeshows, seminars, trade publication advertising and publicity and broadcast advertising.

Over the past few years, electronic marketing has become an essential part of the marketing mix. Marketing efforts for even the most traditional companies is shape shifting into an inbound marketing model consisting of search engine optimization, pay-per-click ads, blogging, social media and targeted landing pages.

As electronic marketing increases in sophistication, more can be done to attract prospects with less money in more creative ways. Here are just five inbound marketing techniques geared toward increasing your web traffic and revenue:

1. Search engine optimization (SEO)
2. Pay-Per-Click (PPC)
3. Blogging
4. Social Media
5. Targeted Landing Pages

Let me know your views on this article.

Regards,
Ryan

Edited by jay 11 because: Removed external link
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Solid foundation from and good perspectives in the replies—especially on building a hub, on markets where outbound still matters, on affiliates, and on landing pages. The discussion misses a practical checklist for prioritizing effort, measuring impact, and turning traffic into revenue. Below are focused, actionable points that remain useful years later.

A practical 6-step playbook for inbound success:

  1. Audit — inventory top pages, sources, bounce rates and existing conversion events to find quick wins (high impressions/low CTR, slow pages, thin content).
  2. Prioritize — pick one fast-feedback channel (PPC or promoted social) to validate offers and one long-term channel (content/SEO) for compounding growth.
  3. Content hub — build a pillar page that groups related topics, then repurpose into short posts and shareable social snippets to increase internal linking and topical authority.
  4. Landing page CRO — one clear headline, single CTA, minimal form fields, trust signals, fast mobile-first load, and an A/B test plan (run to statistical significance).
  5. Measurement — use UTM tags and analytics events; track conversion rate, cost per acquisition (CPA), and compare first-order revenue to customer lifetime value (LTV) before scaling.
  6. Affiliate and link partnerships — require unique tracking IDs, cap commissions to sustainable CPA or tie to LTV, and monitor for low-quality or fraudulent traffic.

Notes and cautions: PPC and paid social are great for rapid hypothesis testing but can be costly if conversion flow is weak. Social often amplifies content and builds referral pathways even when direct conversions seem low, addressing ’s point. In regions with limited internet uptake, combine offline-to-online tactics as suggested. Avoid vanity metrics; focus on measurable revenue impact and privacy/consent rules when tracking.

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Member Avatar for Luvila

I agree with this article, but must admit, that in developing countries still there are a lot of potential customers that don't use Internet. So outbound marketing model gives its way to inbound one, but outbound model still works. Moreover, I don't think that outbound marketing model will ever die at all .

Member Avatar for mahgobb

True, setting up an affiliate marketing program. indeed can help u with the traffic.

You can then hire affiliates to promote your services and products. In doing so, they will direct the traffic from their web pages to your web site.

This way, you will also be able to get in contact with your target clients in a fairly less time. However, you will be required to pay a certain percentage of your profit as commission to your affiliate marketing partners.

Member Avatar for mikedavis

Internet is without doubt gaining a lot of importance globally as a fine market place to make a good earning. The popularity of internet is because of the fact that it is the cheapest platform for the businesses to reach and communicate with millions of prospective customers. This is the reason why most of the aspiring entrepreneurs are planning to start their business on the internet.

Member Avatar for mackone

Good article... Also one of the common pieces of advice that SEO give is that relevant outbound links to quality sites can actually help your own performance in the search engines

Member Avatar for ejtt7ciia

5. Targeted Landing Pages

Let me know your views on this article.

Regards,
Ryan

Landing Page is a page intended to identify the beginning of the user experience resulting from a defined marketing effort. Landing pages are often optimized for specific keywords, audiences, or calls to action, since they represent a touch point or an opportunity to present your message to the visitor.

They have a particular importance in conveying information to motivate the visitor to become more engaged with the site.Landing pages are designed to be highly relevant to the advertisement or search listing and encourage users to complete a "call to action".

The landing page is also known as the "click through URL" or "destination URL".

Member Avatar for ryan6563

Thank you for your replies. I really appreciate them.

Ryan

Member Avatar for shubh09

I advocate doing "inbound marketing" where you help yourself "get found" by people already learning about and shopping in your industry. In order to do this, you need to set your website up like a "hub" for your industry that attracts visitors naturally through the search engines, through the blogosphere, and through the social media sites. I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing and I advocate that those ratios flip.

Member Avatar for max4999

have you personally used it? i think it is good for creating a buzz, you can really not get great traffic from it

Member Avatar for circus_freak

i agree with you Luvila, it's depent on the country where you live, but anyway for internet marketing that the you do for increasing web traffic, great post :)

Edited by circus_freak because: forgot to insert smile icon
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