If you've taken a marketing class, you were definitely taught about the "4 P's" (Product, Place, Promotion and Price). I could sit here and talk about that, but I'd rather get a little more specific and talk about how it pertains to internet marketing. [B]Product:[/B] What are you selling? What are you offering? What makes you unique compared to your competitors? These are all very valuable questions to ask yourself before moving forward with an advertising campaign. Perhaps you have many products that you offer. You must decide which product will be most effective to advertise. After all, you're going …

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There is no doubt that SEO is an important part of the online marketing machine. Lest we forget, SEO stands for Search Engine Optimization and only a fool would imagine that they could do business online without being indexed by the Gods of Search (Google, Bing, Yahoo!) However, there is more to marketing your business than making it search engine friendly; and blowing your entire marketing budget on SEO could prove a costly mistake. Traditionally, marketing your business (any business) has involved understanding who your customers are and how they think and feel. This is no different in the Internet …

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There can be no denying the impact that social media has had on business, you only have to look at the reach it has: well over a billion people between Facebook, Twitter and LinkedIn subscribers. What's more, there is no sign of the social media bubble bursting just yet. ![socmedtutorial](/attachments/small/0/socmedtutorial.jpg "align-right") However, social media is actually much more than just a numbers game and in order for any marketing campaign to succeed then businesses simply have to understand how to embrace it properly. Indeed, the potential for extending the reach of your business and your brand has never been bigger. …

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![DFP_SmallBusiness_color](/attachments/small/3/DFP_SmallBusiness_color.jpg "align-left") Whether you own a small personal blog or a top 1000 website, the importance of monetizing your website to the fullest is essential. Depending on your needs and the type of website you have, there are a variety of ways to improve your ability to monetize, simplify your advertising solution, and encourage a better bottom line. One of the greatest ways to do this is to expand your advertising options with the usage of an [Ad Server](http://www.adopsinsider.com/ad-serving/how-does-ad-serving-work/), a powerful piece of software that controls how advertising appears on your website. For most sites, advertising is often a very …

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The End.