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Digital Media Digital Marketing Search Engine Strategies by FrankieA Along with keyword tools like Google Keyword Planner and SEMrush, don’t overlook using an SMM panel to test keyword performance in social media posts. It’s a great way to see what resonates with audiences in real time and boost reach on trending topics. Re: How do you do keyword research for SEO? Digital Media Digital Marketing Search Engine Strategies by m2host I use semrush and kwfinder for keyword research. Re: How Can Small Businesses Effectively Compete in Digital Marketing? Digital Media Digital Marketing by WilliamOG One thing that’s worked well for small businesses I’ve helped: pick one traffic channel and go deep. Trying to do everything with limited time and budget usually spreads you too thin. 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Digital Media Digital Marketing by aseena naseeb use social media platforms to connect directly with customers Re: How Can Small Businesses Effectively Compete in Digital Marketing? Digital Media Digital Marketing by asadalig > use social media platforms to connect directly with customers Absolutely! A small business will benefit from the trust with the customer that builds via a direct connection. Thank you for your contribution! Re: How Can Small Businesses Effectively Compete in Digital Marketing? Digital Media Digital Marketing by Dani This is something that I've really struggled with ever since DaniWeb stopped being able to afford Google Ads. Social media tends to not work as well for us because most of the questions people ask on here are so niche that they really are only relevant when people do a very specific Google search (to hopefully find our content) because they happen … Re: How Can Small Businesses Effectively Compete in Digital Marketing? 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All of the content on DaniWeb is user-generated, so I have very little control over the words that appear on each page. Years and years and years ago, back when backlinks weren't banned by Google, I used to be a little intentional when it came to keywords in anchor text, but we're talking over 2 decades ago. Re: How do you do keyword research for SEO? Digital Media Digital Marketing Search Engine Strategies by Reverend Jim I'm confused. In [this thread](https://www.daniweb.com/digital-media/digital-marketing/search-engine-strategies/threads/543418/why-doesn-t-my-website-appear-on-google-when-i-search-for-its-domain-name#post2302150) you recommend creating backlinks, but here you say Google banned them. Re: How do you do keyword research for SEO? Digital Media Digital Marketing Search Engine Strategies by Dani Building backlinks is an important part of any SEO strategy, but Google has banned the buying/selling/trading of backlinks. Back in the before-times, you could purchase backlinks and be very strategic about the keywords used in doing so and exactly how that link looked, since it was essentially a paid advertising campaign. Nowadays, building …