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What tools or methods do you use to find the best keywords?

Edited by Dani because: Moved to correct forum / tags
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Member Avatar for Dani

I don't. All of the content on DaniWeb is user-generated, so I have very little control over the words that appear on each page. Years and years and years ago, back when backlinks weren't banned by Google, I used to be a little intentional when it came to keywords in anchor text, but we're talking over 2 decades ago.

Member Avatar for Reverend Jim

I'm confused. In this thread you recommend creating backlinks, but here you say Google banned them.

Edited by Reverend Jim
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Building backlinks is an important part of any SEO strategy, but Google has banned the buying/selling/trading of backlinks.

Back in the before-times, you could purchase backlinks and be very strategic about the keywords used in doing so and exactly how that link looked, since it was essentially a paid advertising campaign.

Nowadays, building backlinks is more about creating great content that entices people to want to link to it naturally. When that happens, you don’t have any control over how it’s linked to. For example, if someone links to an article from a Reddit post, the website publisher of the article isn’t around to whisper in the person’s ear what text to use in the Reddit post.

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