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I had a conversation with a colleague who insists that Google has a free social media monitoring tool. Is it Caffeine or Buzz? I think its Buzz but the person meant that this tool can be used for business use like Radian6 or BuzzLogic. If you know the answer, please …

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There are numerous tools out there like Techgrigy and Radian 6 that helps companies monitor their brands and related conversations. But are there really any value to these conversations or is it just additional clutter? Most importantly, would you recommend a client to subscribe to such service, if so, why?

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The End.