Out of the blue I recently received an e-mail from somebody who would like to put a text ad on my website. This is the first such offer I have received, and I have no idea how to price an ad.
Is it based on the PR of the page on which I place it? Is it based on the traffic the page receives (less than 500 visitors per day)?
Off the top of my head, I am tempted to base the rate on my monthly hosting rate; that way, I'd finally have a way to make the website at least pay for its own hosting charges.
Anybody else in these forums have to make the same decisions? I am curious to hear how you determined an advertising rate.