Member Avatar for gingerzam

I would like some advice on how to obtain accounts for my new job. Right now, we are just doing cold calling which I know all of you probably HATE. We are focusing on speaking with IT Directors about their businnesses phone/internet/mobile needs because we are an independent solution provider for companies such as AT&T. We are not resellers, we just work between the business and the communication companies to provide personalized account service through one point of contact, and guarantee the lowest price through gathering quotes from different companies and negotiating lower prices. There is no fee for this service- I really believe that it is an amazing business move for anyone who works with us. However, It is hard to get the word out about us because no one will listen to who we are and what we do, they automatically write us off. So, for you IT Directors, where do you look for new services for your business? I would much rather find a great way to advertise and have customers calling me as opposed to contacting them through cold calling. Thanks so much for your help!

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Building on points from and , here is a compact, practical plan to turn outreach into inbound leads without repeating the same tactics already discussed. The goal is to make your offer easy to evaluate, low-friction to request, and quick to demonstrate value.

Start with a single lead magnet: a short, branded "telecom health check" landing page that asks for minimal info (company size, approximate monthly spend, contract end date) and promises a short, written summary within 48 hours. Offer an anonymized sample of a past savings summary so visitors can see what they get. Keep the form and promise tight — that drives conversions.

Promote that asset where decision signals live: targeted LinkedIn posts/ads, industry newsletters, local business groups, and referral partnerships with managed service providers or office managers. Use a small paid test budget to find the best channel and double down on the winner. Capture source data on every lead so you can measure cost per qualified lead.

Make follow-up predictable and lightweight. Send an automated acknowledgement, then a scheduled 10–15 minute discovery call (include a calendar link). Use a short pre-call checklist: number of locations, current monthly spend, contract renewal window, and main pain point. After the call, send a one-page comparison that highlights concrete next steps and timelines rather than long proposals.

Tactics to reduce friction and build trust: publish one-page case studies and an example engagement timeline; ask early customers for short referrals; and offer a simple savings guarantee clause in writing. Track conversion rates at every step (landing page -> form -> call booked -> proposal accepted) and iterate messaging. Finally, respect opt-outs and local telemarketing/email rules when you reach out.

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Member Avatar for muta

So, for you IT Directors, where do you look for new services for your business?

cold calling directors will not work. You must remember that most directors delegate their tasks, so you need to find out who in these companies are responsible for telecom - and thats your target.

Member Avatar for DimaYasny

and instead of calling, arrange meetings

Member Avatar for gingerzam

and instead of calling, arrange meetings

So I should not be asking for the IT Director, what is the title of the person I should be asking for? And about the meeting, do you mean a face to face meeting or just a conference call? I think that does make a lot of sense to try to schedule a meeting because I know it is probably hard to listen to something that is just sprung on you. It would be better to have a time set aside to be able to explain who we are. Thank you so much for your help!!

Member Avatar for DimaYasny

usually the position is called IT Manager or Senior System/Network Administrator

and yes, the only way to get through the misperception of you being a phone spammer, is to actually try to arrange a meeting, and come in with a properly prepared presentation, with all the facts and figures at hand

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