A recent report from the suggests that even if broadband Internet is made more widely available in the U.S., 9% of adults said they aren't interested in switching from dial-up, and 25% of adults aren't on the Internet at all and are unlikely to change, according to two separate surveys.

Of that 9%, dial-up users who were asked what it would take for them to switch to broadband said the following:

Price must fall 35%
Nothing would get me to switch 19%
Don't know 16%
It would have to become available where I live 14%
Other 11%

Of that 25% who don't use the Internet at all, they listed the following reasons:

Not interested in getting online 33%
Can't get access 13%
Difficult 9%
Other reason 9%
Too expensive 7%
Too busy/no time 7%
Waste of time 7%
Don't have computer 4%
Too old to learn 3%
Physically unable 3%

While a broadband expansion program espoused by the Obama administration would address the problems of availability and price, two-thirds of the people who currently don't use broadband still aren't likely to start using it, Pew said.

On the other hand, the dial-up survey was performed in May, 2008, and the non-Internet-users survey was performed in December, 2007. It's easy to imagine that a similar survey held even now, not to mention when the broadband expansion might occur, could end up with different results.

In summary, Pew said, moving to broadband Internet may take longer than some advocates anticipate, because one in five Americans currently don’t have broadband for reasons that won’t be addressed by price cuts or a fiber node in the neighborhood.

Dani AI

Generated

Good summary, — and I agree with that the persistence of dial‑up is surprising at first glance. The useful bit to pull from this thread is not the raw counts but the split in underlying causes: some people are blocked by supply and price, while a separate group is held back by perceptions, skills, or simple lack of perceived benefit. Those two problems need different fixes.

Practical steps communities and advocates can take now:

  • Run a very short local diagnostic (three simple questions) to classify non‑users by barrier type: device, cost, skills, or interest.
  • Pair infrastructure projects with hands‑on support: short classes, 1:1 “digital navigator” help, and preconfigured starter devices.
  • Focus outreach on relevant services (job apps, benefits, telehealth) so the value is immediate and concrete.
  • Use trusted local places — libraries, clinics, faith groups — as onboarding hubs rather than assuming people will sign up online.
  • Test low‑cost device + low‑support pilots before scaling; measure real use (weekly activity) not just subscription counts.

A few implementation tips: keep training short and task‑driven (how to send email, how to use a job site). Use peer mentors from the same community — trust matters more than technical specs. When negotiating with ISPs, insist on bundled offers that include setup help and return/repair options for cheap devices.

Caution: survey wording and timing change what you learn. Before designing programs, re‑check local conditions and run small pilots to see what actually moves behavior. Infrastructure matters, but it’s the on‑the‑ground support and clear, personal benefit that win converts.

Crazy how many people are still on dial-up. Great post Sharon.

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