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What is the impact of google using more artificial intelligence in ranking websites for organic rankings. What is the impact of artificial intelligence on SEO strategies . I have just finished this article on techcrunch that got me worried https://techcrunch.com/2016/06/04/artificial-intelligence-is-changing-seo-faster-than-you-think/ They say there is a new algorithm called Google Ranbrain that is taking ocer from Page Rank

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raised a sensible worry and the rest of the thread picked up on it — asked about the name and / added context. The practical takeaway is simple: machine learning shifts how search engines interpret queries and content, but it does not replace the long-term rules of good SEO. Focus on serving real users, not on chasing perceived algorithm secrets.

  • Match intent: make each page satisfy one clear user need (answer, how-to, product info, comparison). If a page answers the question fully, it is less fragile when ranking signals change.
  • Depth with clarity: include examples, step-by-step explanation, and original insights. Thin, duplicated or shallow pages are the most likely to lose visibility.
  • Structure and markup: use semantic HTML (clear headings, lists) and appropriate schema for rich results so machines can parse the content you want surfaced.
  • Technical health: mobile-first layout, fast load times, correct canonicalization, and crawlable site architecture remain foundational.
  • Topical authority: build clusters of related pages and sensible internal linking; earn links through useful resources rather than manipulation.
  • Measure and iterate: track impressions, queries, CTR and ranking changes; test title/meta adjustments and content rewrites on a few pages before sitewide edits.

If rankings move, diagnose by comparing query-level data, checking for new SERP features, and isolating whether drops are across themes or limited pages. Run small experiments (revised content, richer headings, added examples) and monitor clicks and rankings. Avoid wholesale rewrites without measurement.

Caution: do not rely on auto-generated content without heavy editorial value. The safest, most durable strategy is documented expertise, clear structure, and continual measurement — that wins whether signals come from heuristics or machine learning.

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Member Avatar for Its_1

I thought it was called RankBrain?

Member Avatar for jayanth_1

thats great post buddy keep rocking

Member Avatar for jayashreemarg

Rankbrain processes search results and provide more relevant search results for users.

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