MSN announed during an annual gathering of its most important advertisers that it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. It will be tested in France and Singapore some time in the next six months. The date for a worldwide rollout has not been released.

I'm looking forward to MSN and Yahoo's versions of Adsense. I think the addition of MSN paid listings will create a nice balance between the big three.

Darn it! More PPC campaigns to manage, what a headache! Why is Microsoft sooooo far behind in the search engine game?