Member Avatar for hockmasm

let's say the keywords that i am seo my webpages for are "dodge neon" and "neon parts."

lets also say my url is

lets also say that i have a keyword density on my pages of "dodge neon" and "neon parts" at the normal percentage, 2-5%.

now, my question is, would it be bad or good to create a subdirectory with my main keyword, "dodge neon" in the main doman and sudirector? Or should i use my secondary keyword, "neon parts." instead?

for example,
or

I am tryign to maximize my seo and am not sure if this trick will harm me or help me.

Any one know?

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  • Latest Post Latest Post by SEO Cat

Dani AI

Generated

raised the right practical question. Below are concise, hands‑on guidelines for choosing and using keywords in URLs that add real value (usability, click‑throughs and clear site structure) without relying on vague promises about ranking.

  • Pick the phrase that matches the page intent. If the page is product-focused, use the product phrase; if it’s about parts, use the parts phrase. Make the slug reflect the page content.
  • Keep URLs short, lowercase and human‑readable. Use hyphens to separate words (like-this) and avoid long numeric query strings or session IDs.
  • Don’t repeat the same exact keyword across domain + folder just to “stack” terms — that creates redundancy and can look spammy. One clear, descriptive path is better than repeated tokens.
  • Use a single canonical URL for each piece of content. If the same content can be reached by multiple URLs, add a rel="canonical" and/or 301 redirect to the canonical version.

When you change structure or launch a keyworded folder, follow a small rollout checklist: 1) update internal links to the new paths, 2) add 301 redirects from old URLs, 3) submit an updated XML sitemap, and 4) monitor crawl/index coverage and traffic in your analytics and webmaster tools. That prevents crawl waste, preserves backlink value, and shows you whether the change helped CTR or engagement.

This advice complements the points made earlier by , , and by turning the URL question into a practical workflow: choose the most relevant phrase for each page, make the URL readable, canonicalize, and measure. If after measuring you don’t see benefit, leave the structure alone — stability and clarity matter more than forcing keywords into every path.

Recommended Answers

All 5 Replies

Member Avatar for Dani

I don't think it could hurt. I also think that people over estimate the amount of help that keyword rich URLs do.

Member Avatar for vangraan

I also don't think it will hurt but I also think it wont help that much. If you notice the difference I will be amazed.

Member Avatar for Dani

My thoughts exactly, vangraan!

Member Avatar for jewboy

I'm often asked this question. SE expert Danny Sullivan's opinion is consitent with the opinions here - it won't help much, if at all.

Member Avatar for SEO Cat

The SE's have advanced enough not to be fooled by tricks like this nowadays. The goal of the SE's to provide relevant results and have engineered their algorithms thus. So focus on building good content, links etc so that you're seen as 'relevant' by the SE's

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