I am feeling a little overwhelmed in all this SEO stuff.
I recently used the W3C's validator on one of the pages on my site and found I had a lot of errors. Most of the errors are things like "there is no attribute "TOPMARGIN"." Apparently the W3C sees this as outdated.
Before I spend a ton of hours fixing the issues I wanted to try and see how important this was in my SEO efforts? How much weight does "outdated code" have in the search engines mind?
Also - Inbound Links - kind of the same question applies. How much weight does this really have in the search engines mind?
I am just trying to figure out where I want to spend most of my efforts.
I may look for an SEO to help me. Please PM me if you know of a reputable one.