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What website promotion method would you prefer to use for website promotion strategy and why? Search engine optimization or Pay-Per-Click advertizing?

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Short answer: use both where they fit. PPC gives immediate, controllable visibility and precise targeting; SEO builds compounding, lower-cost traffic over time. PPC will not raise organic rankings, so treat paid and organic as distinct levers with different timelines. (business.google.com)

Start with SEO fundamentals so the site can capture long-term value: crawlability, clear titles/snippets, useful people-first content, and sensible site structure. Learning those basics is low-cost and pays off whether you later buy ads or not — a point several members raised (for example and ). Follow the practical guidance in Google’s starter documentation while you plan paid tests. (developers.google.com)

Use a hybrid workflow to get the best of both channels. Run short, tightly scoped PPC tests on obvious high-intent queries to validate which keywords, headlines, and landing pages actually convert. When a term converts reliably, invest in an SEO page and supporting content so organic can capture that demand later. A simple phased plan works well:

  1. define the conversion and acceptable CPA,
  2. run small PPC experiments against high-intent terms,
  3. move winners into your SEO/content calendar and scale.

This “paid-to-test, SEO-to-scale” approach is documented by practitioners and marketing publications as a high-impact hybrid strategy. (searchengineland.com)

Do not run untracked PPC. Instrument conversion tracking (and enhanced conversions where appropriate), measure cost per acquisition and lifetime value, and use that data to decide which keywords to SEO. If you’re new, start with small budgets and clear goals so mistakes stay cheap — that advice echoes the caution many posters gave about PPC spend. (business.google.com)

Summary: learn SEO basics first, use PPC for fast testing and targeted campaigns, share data between channels, and measure conversions closely.

Recommended Answers

All 16 Replies

Member Avatar for Bonnie Thunders

The two things supplement each other and ppc is seo related directly. First do internal optimization. Second - external. Third - do not rely on ppc dark comanies offering this strategy. The best one is Google Adwords campaigns. Fourth - keep adding fresh content on your website (once a month will be enough).

Member Avatar for CLSbrunette

I am not really into PPC or PPV. Working out your links is a good thing and updating your blogs' articles as well as submitting articles to article sites.
I heard there are a lot of scams for PPC. Some are even paying a good amount to hire sites who would pay every user's click on their customers' sites.

Member Avatar for Bonnie Thunders

I am not really into PPC or PPV. Working out your links is a good thing and updating your blogs' articles as well as submitting articles to article sites.
I heard there are a lot of scams for PPC. Some are even paying a good amount to hire sites who would pay every user's click on their customers' sites.

Again I would recommend Google Adwords. The best one of the best.

Member Avatar for PCPowerUp

What website promotion method would you prefer to use for website promotion strategy and why? Search engine optimization or Pay-Per-Click advertizing?

PPC :) SEO later on once I know which keywords are earning $5k per month.
So u can SEO the keywords that produce the sales.

Member Avatar for Hirohurl

PPC is fine if you know what you are doing, but a fast way to lose money if you don't. On the other hand you can improve your SEO skills free of charge. For beginners I'd recommend learning about SEO first and then approaching PPC with some knowledge of keywords and so forth.

Member Avatar for nikesh.yadav

i dont now ppc is best or seo but this thread is helpfull to me

Member Avatar for priyakochin

In my words, PPC can bring fast traffic but limited.SEO can bring unlimited traffic.

Member Avatar for Jahsun

I think SEO is worth your time and less expensive. Optimizing your site should be the first priority not unless you have the money to pay for advertising (PPC). I tried PPC ( Google ) and It did not go as I expected.

Optimize your site, Optimize your site. Running a PPC campaign can be costly plus the your ads will continue to show even if you set a limit. I still owe Google about $40 for a $10 campaign.

Member Avatar for silveraden

Search engine promotion of course is the best.... PPC is a waste of money.. here is a special guide for more details.

Member Avatar for Lyn701

Do not pay for PPC. If you are new to this, you may lose a lot of money. Learn SEO, and your time is well spent for that.

Member Avatar for christianpace

The two things supplement each other and ppc is seo related directly. First do internal optimization. Second - external. Third - do not rely on ppc dark comanies offering this strategy. The best one is Google AdWords campaigns. Fourth - keep adding fresh content on your website (once a month will be enough).

i don't agree completely with your remarks, the effectives of PPC is not related to SEO. PPC is paid advertising and if you pay a high bid ( paying for a keyword in pay per click: ad words) the better the chances of your ad being displayed more frequently and in more advanced positions than your competition.

SEO is not paid advertising. it is search engine optimization. is your site or the product your are selling online, search engine friendly? are the major search engines capable of indexing your site? i found this site that can really help you with SEO: www.seomoz.org. There you can find the tips you need to make your site more indexable.

SEO can be done internally by the marketing department of your company. It can also be a purchased service. depending on your budget you have to make your choice. small start ups usually do it manually. reading the correct literature, it should not be difficult.

One of the best PPC programs is google adwords but their are others.

Christian Pace

Member Avatar for Hafsoh

PPC offers instant ROI if it is done correctly, while organic SEO offers free traffic long term, but is out of your control.
I think Organic SEO is the most important as it is beneficial in long term results.

Member Avatar for x3mario

What website promotion method would you prefer to use for website promotion strategy and why? Search engine optimization or Pay-Per-Click advertizing?

PPC is good only if you want to have traffic that will lead to conversion. SEO is best and it gives a long term effect on your site.

Member Avatar for x3mario

It depends on your goal. If you want to have conversion, then PPC is good for that. But for long term effect, SEO is the answer.

Member Avatar for theAdviserMe

I would say BOTH-- these are two intertwined programs to get good traffic on the web. Both are cost-performance based...so both are economically efficient.

Member Avatar for CLSbrunette

Again I would recommend Google Adwords. The best one of the best.

Yeah, I agree that Google Adwords can help a lot, so as the many ways in driving traffic to one's site or simply selling. :)

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