Member Avatar for itstopnotch

Hi all ,I just started some seo and have started to make some plans on promoting my site.
I have watched some tutorials on website marketing and I am about to join the google adwords program.
I have a couple of questions and I hope this is the right area to post.
first is at the moment Im a bit worried about how much I should spend on google adwords to promote my site to start off with.?
Should I go all in to start with or start using a small amount of money.
Around how much do you guys spend a month on google adwords?

Also I live in a small town ,is offline marketing really worth the hassle?
any ideas would be appreciated...
I know there are tones of them right here in this forum and im goin through straight after this post..

Thank god for forums like DaniWeb..

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  • Latest Post Latest Post by bobchrist

Dani AI

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Short, practical plan to pick a starting AdWords budget and to measure whether local/offline marketing is worth the effort. The thread already raised the right questions () and useful prompts from , , and . Below are concrete, actionable steps and a simple formula that were missing from the replies.

Start with unit economics. Define Value per conversion V (average order value or lifetime value times gross margin). Pick a target revenue:ad-spend multiple M (for example 3 for a 3:1 return). Estimate a conservative click→conversion rate CR (as a decimal). Then:

  • Max CPA = V / M (maximum you’ll pay per conversion)
  • Max CPC = Max CPA * CR (maximum you can pay per click)

Example: if V = $200, M = 3, CR = 0.02 → Max CPA ≈ $66.67, Max CPC ≈ $1.33. If expected market CPCs are above that, either improve landing-page conversion, target lower-competition long-tail or geo-limited keywords, or accept a different ROI target.

A simple testing workflow: pick 3–5 tightly themed ad groups, build 1–2 focused landing pages, and run for 2–4 weeks or until you collect a rule-of-thumb 50–100 conversions per variation (or ~1,000 clicks if conversions are rare). Use negative keywords, ad-copy A/B tests, and Quality Score improvements to lower CPC before scaling. Calculate required budget from required_clicks = conversions_target / CR and daily_budget = required_clicks * estimated_CPC / days.

Offline/local tactics for a small town work if they drive measurable online actions. Use unique landing pages, promo codes, or a dedicated phone number to track response. Partner with complementary local businesses, run targeted print inserts for neighborhoods that match your buyer profile, and list the business in local directories. Tie every offline touch to a measurable URL or code so ROI can be compared directly with PPC. If campaigns are profitable, follow ’s direction and reinvest into SEO and CRO to reduce long-term paid spend.

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Member Avatar for jbennet

what sort of website is it and how popular do you expect it to be, is there much competition?

Member Avatar for itstopnotch

There is heaps of competition majority of my keywords that i have only just been trying out in google search are in the high millions..
I need to do a lot of work...but I have all the time in the world at the moment and I didnt expect it to be easy..
Over time I will be trying out differant key word phrases...

Member Avatar for Dani

The first step is to figure out how much you'll make off of a visitor coming in from Google AdWords. I highly recommend doing conversion tracking. If you always have a positive ROI, then the more you spend the more you make, and so there's no limit to how much you would spend.

When I was starting DaniWeb, began by reinvesting 100% of revenue into the site. Eventually that tapered down to a mere 50%.

I now run DaniWeb fulltime.

Member Avatar for Football.SG

Also I live in a small town ,is offline marketing really worth the hassle?
any ideas would be appreciated...

Depending on your targeted customer is whether your town area or US or globally.
Also, depending on what business you're in.. and what products you're selling.

Member Avatar for bobchrist

If you go for adword I would suggest to go with geo-targeting by adding particular geographic region into your title and description of your listing and focus on specific niche categories.

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