just set up a designer clothes site, any tips on how to market it, pls

For @base2001's new men's designerwear site, the highest-return, low-cost moves are product credibility, measurable acquisition, and owning customer data. Paying a large upfront placement fee plus a revenue share can jump-start visibility, but only after a clear break-even and terms that protect branding and email ownership.

• Product pages first: unique copy (no wholesaler blurbs), keyword-focused titles/meta, Product schema, multiple high-res photos, fit/size notes and model measurements, visible shipping/returns. Fast mobile load and SSL reduce abandonment.
• Content that converts: a simple lookbook or short style guides tied to category pages builds long-tail search traffic and gives a reason to capture emails. Offer a small first-order incentive in exchange for an address.
• Low-cost outreach: pitch niche fashion blogs and micro-influencers for product-for-post or small fees, run tightly capped paid tests and retargeting, and syndicate lookbook images to visual social channels. Prioritise channels that produce measurable orders.
• Measurement and ops: instrument analytics with channel goals, A/B test hero images and CTAs, and streamline checkout (one-click guest checkout if possible). Clear returns and contact info raise conversion.

Before committing to any marketplace/portal, run a simple break-even: include setup fees, expected commissions, and projected monthly GMV; confirm data export, branding control, and a trial or short-term contract. Negotiate for customer-email access and the right to withdraw products if performance is poor. Treat firms promising guaranteed top rankings or fast fixes with skepticism; sustainable SEO and traffic growth are gradual and test-driven.

As @Growonweb suggested, define budget, target region, projected sales and priority keywords first — those inputs decide whether to buy exposure or invest in owned growth. @reeces' lookbook/blog idea is the most reliable low-cost compounder for an apparel site.