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Hi.. We are a startup enterprise application development company. Having a good team of 50 people. Our target market is US however am not sure as to where to promote my business to generate leads.Please help!!!

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Short, practical plan for an enterprise app firm (50 people) targeting the US market — builds on the thread but focuses on what reliably produces qualified, sizable opportunities.

Start with focus and assets: pick two verticals and define an ICP (company size, tech stack, decision roles). Produce two short, metric-driven case studies and a one-page fixed-scope pilot that removes procurement risk (clear deliverables, acceptance criteria, price). Align a small ABM program to a 100–200 target account list and make sales and marketing work the same plays against that list — ABM programs typically deliver higher ROI than broad demand programs. (forrester.com)

A 60-day sprint you can run immediately:

  • Week 1: finalize ICP, write two 1-page case studies, build the pilot offer.
  • Week 2: assemble target-account list and add CRM tags.
  • Weeks 3–6: outreach sequence (highly personalized message that offers a short technical audit or 4–8 week pilot, a value follow-up such as a 90-second Loom with a quick insight, then a final ask to schedule a 30-minute discovery).
    Measure reply -> meeting -> proposal conversion; expect cold outbound replies in the low single digits unless you hyper-target and personalize. (cleanlist.ai)

Execution tips that matter: productize one repeatable starter engagement so sales can quote and delivery can execute predictably; publish vertical case studies with quantified outcomes; publish a brief, free audit/report as a lead magnet (HubSpot’s grader is a classic example of a tool that captured large volumes of qualified interest). Use public technical signals (GitHub contributions, architecture diagrams, compliance notes) to shorten vendor evaluation. Productizing services is a practical route to scale delivery and margin. (investopedia.com)

This complements the ideas already posted in the thread: combine short-term revenue plays with the ABM/outbound + productized-pilot approach so you win a few fast deals while building a predictable pipeline for larger, higher-value work. Mentioned earlier contributors: , , , , , .

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Member Avatar for Member #949455

Hi.. We are a startup enterprise application development company. Having a good team of 50 people. Our target market is US however am not sure as to where to promote my business to generate leads.Please help!!!

Have you try Facebook or Twitter?

If your target market is the US then Social Media is the way to go.

Then SEO. Then Ads. Kinda like what Daniweb does. It promotes Ads from companies.

This is how you promote your start-up company by what I mention. It does take time to get going.

Member Avatar for softwaredev0

SEO will take time for your business. For instant reviews, keep an eye on forums. Rest you can find customers from elance, odesk etc. You can also go with Paid marketing on Google Adwords.

Member Avatar for jonathanslocum

Search engine management(SEM)=Serach engine optimization(SEO)+Pay Per Click(PPC),this is the best way to promote any business with niche realated audience and in reastricted area.

Member Avatar for nancyemdi

With the help of good content good classified.

Member Avatar for ellena980

Develop a site and run ppc campaign.

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