Member Avatar for FarrisFahad

My funny pictures website has an advertising system that is basic. I want to improve it to attract more advertisers.

Currently you only need a 728px by 90px a image, a link and your bid. The higher the bid the faster the results and the cost is obviously higher.

It's very simple. I don't get a lot of hits now, but when I do I want to be ready. Can you help me come up with great ideas for advertisers?

Here is what I came up with ...

  1. Make ads like PTC websites where users earn for clicks.
  2. People can review websites that are advertising, so that the advertiser gets feedback for his website.

Do you have any other ideas?

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  • Latest Post Latest Post by robertdavid718

Dani AI

Generated

For : focus on four practical levers that make small-to-midsize inventory attractive to advertisers — segmentation, product design, measurement, and a low-friction buying flow. Tie each back to points already raised in the thread: keep onboarding instant as suggested, let advertisers test and iterate as recommended, and treat third-party networks as a fallback option as hinted.

Segmentation and product design: tag pages by theme and offer category-only buys (cheap), category+daypart or device bundles (mid), and exclusive sponsorships (premium). Expose simple audience buckets (new vs returning, active-30d) instead of promising fine-grained demographics when traffic is light. Offer a few creative formats besides a banner — a sponsored collection, branded gallery slot, or a short native post — so advertisers can choose performance or brand exposure.

Pricing, ranking and testing: sell small test packages (low cost, short duration) so advertisers can prove value. Support CPM and CPC and an affordable intro CPA option. Use an ad-ranking formula that balances bid and recent performance; for example:

score = bid * (1 + log(1 + recent_ctr)) - frequency_penalty * times_seen
serve highest score

Measurement and safeguards: provide UTM-ready creative links, a CSV/CSV-export advertiser report (imps, ctr, uniques, freq), and automated invalid-traffic filters (abnormal click rates, repeated IPs). Keep creative specs, turnaround times and simple fraud rules visible in the buy flow to lower advertiser hesitation.

Small next steps: add category targeting, a 3-option product menu, one-click campaign creation, and a single CSV report. These changes make inventory understandable and testable — the two things advertisers with limited budgets value most.

Recommended Answers

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Member Avatar for Dani

Are you using any third party software to manage the bidding process? Are advertiser bidding on CPMs or CPCs?

Do you make the process easy for new advertisers to set up a campaign on their own? Or do they have to each contact you and is it a manual process? (Note: instant gratification rocks).

Avoid things that can be seen as buying and selling links because that could get you in trouble with Google in the future.

Member Avatar for FarrisFahad

Hi Dani,

To answer your questions, I am not using any third party software to manage the bidding. The ads are CPM based. And yes it is easy to create an ad campaign, in fact it's very easy. And no I am not selling links.

Because there are no targeting, I am worried that my advertising system is not good enough for advertisers. And I am not sure who should I target as an advertiser. Any ideas would be much appreciated.

Farris

Member Avatar for krishna_27

What's the problem of using Adsense?

Member Avatar for FarrisFahad

My advertising system allow my users to earn from their uploads, this is why I built it myself. But I am still facing problems with targeting. I just hope that one day people will start to buy ad credit.

Member Avatar for robertdavid718

The best steps to improve advertising system are following.
a) Create very specific ad groups
b) Choose your keywords carefully
c) Include keywords in your ad text
d) Create simple, enticing ads
e) Use a strong call-to-action
f) Test out multiple ads
g) Regularly review your campaign performance

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