Member Avatar for gaminggril

Hi, i am looking for new techniqus of ASO in 2020. Did you know? please recommended me.

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  • Latest Post Latest Post by seigell971

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— good question. has the right idea that store performance matters, but ASO in 2020 moved beyond just chasing downloads or ratings. The practical levers that actually moved rank were: improving how many store visitors convert to installs, increasing meaningful post-install engagement, and iterating creatives and metadata based on real data. Below are concrete, actionable tactics that fill the gaps in the replies above.

  • Creative and conversion testing: treat the icon, first screenshot and promo video as the primary ASO levers. Run structured experiments (Play Store experiments or third‑party storefront testers) to pick the best-performing visuals and messaging. A small visual win can lift conversion substantially.
  • Keyword intelligence from paid campaigns: use short paid search/UAC campaigns to surface high-converting search terms, then fold those high-performing phrases into the store metadata and creatives.
  • Localization and cultural design: localize screenshots, text overlays and the app preview for top markets rather than just translating copy. Localized visuals raise conversion more than literal text swaps.
  • Product quality and onboarding: track crash-free rate, startup time and the install→first-open→onboard funnel. Improving those holds retention steady — and retention is a strong organic signal.
  • Measurement and cadence: instrument analytics and attribution (cohorts, 1/7/30-day retention, uninstall rates). Make small changes, run a 2–4 week test, then implement winners.

Quick three-step checklist to act on today:

  • Run a 14-day creative A/B test (icon + top screenshot) and roll out the winner.
  • Instrument install → onboarding completion and 7-day retention in analytics.
  • Localize storefront assets for the top two non-English markets and test.

Troubleshooting notes: high installs + low retention means fix onboarding/crashes; high views + low installs means change visuals or first-line messaging. Avoid keyword stuffing or misleading screenshots — that reduces long-term retention and invites removals.

Member Avatar for seigell971

ASO, Also called app store optimization. It is a technique used to rank your app in popular appstore like Google play stote, Apple store.
The algorithm of app store simple works on the number of reviews, rating and downloads. So, There is no any option to increse its ranking. We should try to increase all the above mentioned parameters to rank high in App store. I am telling some steps to increase above attributes:

  1. Write proper title and description of your app before submitting it on any app store.
  2. Make a landing page for your app and share it on social media also you can promote it on google paid advertising. Interested people visit your web page and you can easily ask them to doenload your app.
  3. Ask all members who uses your app to review and rate it. It help you to increse review counts.
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