What do you focus on first during a WordPress UX audit?

[amber-rose]

I’ve been analyzing how UX audits affect WordPress conversion rates, and I noticed that many problems are related to usability rather than traffic.

Some common issues I found include:

Slow mobile performance
Confusing navigation
Long or complex forms
Weak CTA placement
Checkout friction

Even small improvements like better form clarity or faster page speed can noticeably reduce bounce rates and improve conversions.

When performing a UX audit, do you usually prioritize design, website speed, or analytics first?

[rproffitt]

Here's what matters: THE PRODUCT being offered and how easy it is to buy that product.

You got one item spot on here: Checkout friction.

PRODUCT matters. For now some products can be TOXIC to the company brand.
Or having no PRODUCT too.

Consider the story of the Trump Phone. Yikes. Millions of dollars collected and not one phone delivered. The future looks grim there.

[Reverend Jim]

Millions of dollars collected and not one phone delivered.

And they changed the website terms to something like "We make no guarantee that we will ever deliver a product."

[linzoSEO]

I usually start with analytics because it shows where users struggle or leave the website. After that, I focus on mobile experience, navigation, and page speed. Good UX decisions should be based on real user behavior, not only design preferences.