That is the somewhat surprising number that Juniper Research reckons smartphone sales will hit by 2013, despite the impact of the global financial crisis on the mobile handset market. In fact, so says a new report from Juniper Research, the smartphone sector sales could potentially sustain the performance of market leading key brands such as Nokia in this time economic uncertainty. The freely downloadable study 'Next Generation Smartphones: Players, Opportunities & Forecasts 2008-2013' suggests that annual sales of smartphones will rise by some 95 percent to more than 300 million between now and 2013.
Not all that surprising, I guess, what with more than 60 percent of the population now using mobile phones according to recent news stories. Indeed, at the heart of the forecast is the discovery of a rising demand for the kind of complex Web 2.0 applications that bring with them a broadening user appeal and so in turn are responsible for the expansion of the overall 'smart device' market. Such a key trend is not, of course, lost on the mobile handset manufacturers which are increasingly relying on sales of the higher-end devices to the mass market.
The report also reckons that by 2013 at least 23 percent of all new mobile phones will actually be smartphones, which represents an increase of 10 percent over last year. This year, it predicts, mobile device shipments will be decline by at least 10 percent, compared to nominal growth of 5 percent in 2008.
Report author Andrew Kitson says "The process of evolving mobile phones into Internet-centric, highly personalised mobile computers is well underway. Looking ahead, the shape and form of next-generation devices will most likely be led by software and content, rather than hardware, as vendors such as Nokia strive to make their devices highly personalised and rooted firmly in the online environment."