It really should come as no surprise that Apple apparently does not consider the iPhone to be a phone at all, but rather what John Geleynse, Apple Director of Technology Evangelism calls "a console experience." That's what Geleynse told an iPhone Tech Talk developer event in San Jose, putting the iPhone firmly on a competitive footing with the likes of the Nintendo DS and possibly the Sony PSP.

I am not at all surprised by this, and have in fact been arguing that the iPhone is really just a games console that makes calls for some time now. I mean, look at the facts. In the five months since July 11th, when the iPhone App Store opened up shop, some 300 million applications have been downloaded to the device. It took iTunes a year just to hit 50 million downloads, if you need a yardstick by which to measure the popularity of the iPhone against older iPods.

But it is when you look at the nature of the most downloaded iPhone applications from the 10,000 or so that are currently available that the reality of the games console claim starts to hit home. Games really do rule the roost, especially when it comes to commercial downloads, there is just no escaping the fact.

The boss of US iPhone network provider AT&T, Ralph de la Vega, has even suggested that the iPhone of the future will wake you up with coffee, display the news headlines on your TV and start the car for you. Not too far fetched when you think that there is already an iPhone Hotel where the device can order your room service food, rustle up a limo, get your dry cleaning sorted and toggle your do not disturb status.

As Editorial Director and Managing Analyst with IT Security Thing I am putting more than two decades of consulting experience into providing opinionated insight regarding the security threat landscape for IT security professionals. As an Editorial Fellow with Dennis Publishing, I bring more than two decades of writing experience across the technology industry into publications such as Alphr, IT Pro and (in good old fashioned print) PC Pro. I also write for SC Magazine UK and Infosecurity, as well as The Times and Sunday Times newspapers. Along the way I have been honoured with a Technology Journalist of the Year award, and three Information Security Journalist of the Year awards. Most humbling, though, was the Enigma Award for 'lifetime contribution to IT security journalism' bestowed on me in 2011.

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Last Post by GuyClapperton

Much as I hate hype I do agree it's more than just a phone. I've had many phones with added cameras, music players etc. but not really stretched them as I could. I'd play the odd bit of music and collect my mail religiously (costing around £90 a month). The iPhone, though, makes the brilliant move - purely a cosmetic one - of showing you the phone interface only when you want to use it. If you'd rather have an iPod then it'll be an iPod. If you want an e-mail program then it's there and looks like a mail program, not a screen on a phone.

It's pure psychology and decoration rather than technology but it turns the thing into a genuine multipurpose console rather than a pureplay phone really easily.

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