HP purchased streaming music service Melodeo today for $30M. Big whoop you might say, but if you look at this purchase in the context of other recent purchases including Palm earlier this year, it shows a clear pattern. HP wants to be a playah in the mobile market and they want it bad.

Mark Hurd’s Comments Not Withstanding

A few weeks ago, Mark Hurd shocked a few people when he told an audience he hadn’t purchased Palm to get into the mobile phone market. The reaction on Twitter was fast and palpable, the equivalent of “Say what?! Why exactly did you buy the mobile phone company if you didn’t want to sell phones?"

Hurd didn’t answer, but neither did his statement imply his company had anything less than a laser focus on the mobile market in general, only that perhaps he wants to take the spotlight away from phones and place it on portable devices like tablets, a little further up the food chain.

Mobile OS Packages

Apple was the first to market with the phone/OS/app store model and has done extraordinarily well. Many others have followed trying to reproduce this success. Only Google Android seems to have come close and it is still very much a work in progress. Now we have HP as the latest wannabe and it’s hard to dismiss them out of hand, not with the HP resources, the brand and its market reach.

HP has a brisk consumer business selling PCs, but they aren’t stupid. They see the market is rapidly shifting to the mobile space and you can’t blame them for wanting a piece of the action, but can they produce something to compete with Apple, Google or even Microsoft?

Show Me What You Got?

HP has a strong brand and now they have purchased some additional pieces to take that brand recognition and apply it to mobile devices. I expect they will focus on tablets, and they could do well there, but it remains to be seen how much traction webOS (purchased from Palm) will give them, or if they would have been better off hitching their wagon to Windows 7 as had been the original plan?

For now, with today’s news as a backdrop, it’s clear that HP has a defined, independent mobile strategy and they are trying to put all the pieces in place to make it successful. I’m not convinced HP can get past Apple or Google here, but they could do well enough to hang around and find their own lucrative niche in the mobile market.

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About the Author

I am a Freelance Technology Journalist, blogger, FierceContentManagement editor and Contributing Editor at EContent Magazine. I have been writing about technology since 1988 and publishing credits include InsideCRM, CIO.com, Streaming Media Magazine, eWeek, BusinessWeek SmallBiz and Network World. I have also written White Papers, documentation and training for a variety of corporate clients, big and small. I co-founded [url]www.socmedia101.com[/url] in 2009 and contributes regularly to its content. You can learn more by visiting my blog, by Ron Miller at [URL]http://byronmiller.typepad.com[/url].

I won an Apex Award for Publications Excellence in Feature Writing in 2006, 2007 and 2008.

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Really? I don't know this news!

Glad I could provide you with something you hadn't heard. Not easy to do these days.

Thanks for the comment.
Ron

thanks for share nice comment

i understand their need to go mobile playah so bad cos they really need to step up their game. its going to be fun

Timmie:
It definitely should be interesting, that's for sure. We should be seeing HP tablets before the year's out I would imagine.

Thanks for commenting.

Ron