The vibrating rabbit is back, and this time it means business.
The buzz is that the plain vanilla rabbit is being given a makeover, with the help of some 60 different fashion designers, artists and style gurus.
Personally, I have never seen the appeal of Nabaztag the vibrating WiFi rabbit that lets you know when your email has arrived and reads it to you. It can even, apparently, read books for you. I prefer doing that myself, funnily enough.
I will admit to owning a dancing plastic penguin with a linking for Linux though.
Nabaztag, which is Armenian for rabbit I am reliably informed, or at least as reliably as you can get when you ask and Armenian about a talking rabbit, is to debut its designer line in October.
Where else than the Paris Fashion Week, after which the vibrating rabbit will be following the super models to New York, Milan, Berlin and Tokyo.
At the end of it all, the designer Nabaztags will apparently be auctioned off for a good cause.