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For driving more traffic to your website, you have to do following activities: Do Guest posting Blogging Broken Link Building Forum Participation and involve in discussions Blog Commenting

Hi George, Basic step is to create your business pages on all Social Media channels. Join some groups in Linkedin and Facebook which are relevant to your business. Post Blogs, Articles, PR, Infographics, Inspirational Quotes, etc. on Social Media and respond to user comments. Connect with professionals of your niche.

Check with the On-page optimization and find out whether it has been done properly or not. Do keyword research, use Long Tail Keywords Do some activities like Videos submissions, Guest posting, Blogging, Infographics submissions, Forum and Q&A participations, Blog commenting, etc.

Cloaking is a blackhat technique in SEO, it is serving one version of page to search engine and another version to human visitors. Google and other search engines hate this process and no one follows this technique.