People choose it judging and relying on which local distillery it was produced.
If my pal sends me to the shop to buy a bottle he says: don't buy our (from our town) vodka, buy either from Minsk or Brest's.
That's very much like beer in Germany. I lived there for a year and when my friends want to know what the best german beer is, it's hard to tell, cause, in Germany, you rarely drink a beer that wasn't brewed somewhere in a 20km radius from the bar you're in. Every town's got its local beer(s) and it's almost blasphemous to drink anything else.
I was just asking about vodka cause people always associate Russia with vodka, and I never found a russian / old-eastern-bloc vodka that I liked, compared to swedish, finnish or balt vodkas. But I remember trying some Minskaya Krystall at one time, and it was pretty decent.
I'm all of ready to answer any of them.
A friend of mine from Romania told me a bit about growing up in the Soviet era school system. Did you grow up in that too? And what was that like?