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If you plan to attract new customers, enhance sales, build your brand image or improve the customer experience, you need to own a mobile app.

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Member Avatar for rproffitt

I disagree. I don't consider using the Amazon or other ecommerce mobile apps a plus while shopping. I wait till I get on my computer at home.

Member Avatar for Dani

It depends what the ecommerce site is selling. If it's consumables or impulse buys, then absolutely I agree. I always do my weekly supermarket shopping in bed with Instacart or Amazon apps. If they didn't have apps, I would not find navigating their websites to be nearly as frustrating-free. I hate browsing amazon.com from my phone.

However, there are some types of things ... large purchases, for example, where I want to do the proper research at a large computer screen. Oh, who am I kidding? I bought my house from shopping with Zillow's app.

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