I was considering setting up a microblogging service that businesses can easily install on their site and that allows direct communication with the business owner and the client. (The installation makes a small button appear in the corner of the browser window when someone open's that business' website. Clicking on this button opens a small window with a microblog. clients can ask questions, leave feedback, etc. and business owners can respond either privately to that client, or publicly so that all clients who click on the button will see the answer).
The messages the business owner sends and receives can be viewed on their microblogging backoffice, providing a useful archive of customer communications. The idea is to increase interactivity on the sites that install the button and drive up sales. The service would be free.
Do you think that this type of service could be effective/successful? Do you have any ideas about how to make it better? Are you interested in helping? Any opinions/thoughts are greatly appreciated!