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Today, Yahoo! introduced their new Publisher Network, a "new self-serve platform that will provide small- and medium-sized web publishers with easy access to yahoo! advertising and content." In other words, it's a direct alternative to Google AdSense.

The program, which the webmaster community initially caught wind of nearly a year ago, is currently invitation only. It's a program that I would love to participate in, if I could ;) Unfortunately, I don't have much more information to share at the moment. Are you listening, Yahoo?!

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Dani AI

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Useful testing checklist for comparing Yahoo! Publisher Network vs. AdSense — building on ’s beta report and answering ’s “how are the results?”: don’t judge by a day or two of impressions. Run an apples‑to‑apples comparison so differences reflect the networks, not timing, placement, or traffic mix. Keep page layout, ad sizes and positions identical, and keep each visitor on one network consistently (use a cookie or server-side split) so behaviour isn’t mixed between variants.

  • Baseline: record two weeks of current metrics (pageviews, ad impressions, clicks, earnings) so you have something to compare.
  • Split test: send a randomized 50/50 sample of visitors to Network A vs. Network B. Use the same ad units and placements on both variants.
  • Minimum sample: aim for at least ~10,000 ad impressions per variant for a rough signal; smaller sites must run longer.
  • Track per-variant: impressions, clicks, CTR, total earnings, CPC, fill rate, geo distribution, and page RPM (revenue per 1,000 pageviews).
  • Run length: at least two weeks, longer if day‑to‑day variance is large or if a network needs time to index your pages.
  • Controls: filter bot traffic, compare identical date ranges (same days of week), and don’t change site content or campaign parameters mid-test.

Formulas to compare results:

CTR = clicks / impressions
CPC = earnings / clicks
eCPM = (earnings / impressions) * 1000
RPM = (earnings / pageviews) * 1000

Interpretation and troubleshooting: prioritize eCPM/RPM and total revenue over raw CTR. Watch fill rate and geographic splits — a lower CPC but higher fill can still win. If ad relevance is poor, check page accessibility (noindex/robots), give the network extra time to index, and confirm category filters in the publisher console. Also consider user experience (load time, layout) and program terms before swapping networks in live slots.

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Well, I've been accepted into their beta program. Yahoo! ads are now in rotation throughout DaniWeb. Any opinions based on the ads that you're seeing? Just like when AdSense first came out, it might take a little bit of time to spider the page content before it's all relevant. I'm going to do a one week test and see which performs better, and we'll go from there!

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how are the results?
I mean in comparision to Adsense.

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