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Suppose a site generates all of its revenue via Google AdSense. Is it best to put an AdSense banner in the same spot consistantly throughout the site? Or is it best to use different variations of the ad size and ad placement on different pages? Which is more user friendly? Would the latter provide a better CTR?

I am not looking to increase a clickthru rate right now. Instead, my goal is to provide a more user friendly and intuitive interface for surfing the site, while not having CTR drop.

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  • Latest Post Latest Post by danielle183

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A pragmatic middle path usually wins: keep a single, predictable primary ad slot so page chrome and navigation remain user‑friendly, but rotate a secondary ad unit across templates to avoid habituation. That preserves a consistent reading experience while still letting the site learn which unit + placement mix performs best. Google’s guidance explicitly encourages experimenting with different ad units and placements as part of publisher best practices. (adsense.google.com)

“Ad/banner blindness” is a documented usability effect — visitors tend to ignore areas that look like ad zones — so fixed placement everywhere can reduce long‑term attention. Using a stable layout (same nav, content width, fonts) together with a few tested variations (for example: some article templates show an in‑content rectangle, others show the ad above the first paragraph, sidebars hold link/vertical units) helps break that habituation without confusing users. Avoid any formatting that makes ads indistinguishable from content or that explicitly asks for clicks: those behaviors are prohibited by AdSense policies. (repository.rice.edu)

Run structured A/B (or A/B/n) tests and measure CTR plus revenue per thousand impressions (RPM/eCPM), viewability, bounce rate and time on page. For low‑traffic sites, run each variant for a fixed time window (2–4 weeks) or until a reasonable impression sample is reached; for higher traffic, use standard statistical tests for confidence. A simple client‑side stickiness trick keeps visitors in the same variant so results aren’t noisy:

<script>
(function(){
  var v = localStorage.adsVariant || (Math.random() < 0.5 ? 'A' : 'B');
  localStorage.adsVariant = v;
  document.documentElement.classList.add('ads-' + v);
})();
</script>

Toggle which ad slot is rendered via CSS/server template based on that class and record the variant in analytics. Keep changes transparent and never modify ad code in ways that could artificially inflate clicks.

In short: as advised, test; as warned, watch for ad‑zone tuning out; and as found, blending placements across templates can work — provided experimentation is measured and policies are followed.

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Member Avatar for kub365

The only way to find out, is test it.

Running a week or two week trial on the different formats would reveal to you all your information.

Visitors of the site would most likely ask you to place them all in one place, so they can avoid ad links.

Constant Battle: Money or Happy Visitors

Member Avatar for Comatose

If you put advertisments in the same place, people will tend to not even look at it. It will be sort of zoned out... like the "ad section" of the site.

Member Avatar for rex_b

Dani I think I have mastered the tactic of blended user friendly with moving ad placement around on different templates.

You just have to make it flow into the forum.

Member Avatar for Dani

You don't have to give us specifics, but can you give some broad examples of old placement vs new placement, and whether performance has increased by an order of magnitude, etc.?

Member Avatar for matt55

Hi
Do you know if this type of marketing can get you good profits and sales. I am looking of extra option. I have tried various website marketing and they work
Has any one tried Ip broadcast / or fax marketing deos it work
One Marketin method that I am sure works and gets me many customers is Targeted email marketing.
What is your experience on some of these marketing methods


Matt D

Member Avatar for danielle183

yea me 2 hello

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