Member Avatar for rt7878

How many keywords should you add into the keyword meta tag? Does it matter? At the moment were competing for 15 keywords which has about 24 words.

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Short answer: major engines no longer use the keywords meta tag for ranking, so spending effort on stuffing that tag brings little benefit. That is the practical point behind , and ’s comments. If you still include a meta name="keywords" tag, make it honest and brief, but prioritize title tags, meta descriptions, headings, page content and site structure instead (Moz: Meta Keywords).

A simple, actionable page-level workflow:

  • Assign a single clear topic (primary keyword) to each page, with a few natural variants only where they fit the content.
  • Put the primary phrase in the page title, H1, URL and early body copy; write a unique meta description that improves CTR (not for ranking).
  • Use canonical URLs and structured data where relevant; avoid duplicate titles/descriptions and keyword stuffing.
    Example head snippet (shows recommended elements; the keywords tag is optional and not relied on by major engines):
<title>Primary keyword — Brand</title>
<meta name="description" content="Short, human-first summary that naturally includes the primary keyword.">
<link rel="canonical" href="https://example.com/this-page">
<!-- optional, rarely used by main engines -->
<meta name="keywords" content="primary keyword, related phrase, variant">

Troubleshooting tips: view-source or DevTools to confirm meta tags, use Google Search Console to check indexing and impressions, and audit your site for keyword cannibalization. For (15 keywords / 24 words): split distinct topics into separate pages or sections rather than packing one page with many targets — that approach improves relevance and user experience far more than tweaking the meta keywords tag (MDN: meta element).

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Member Avatar for jreseo

The meta keywords tag is not given much (if any, in some cases) weight by search engines, but since it is easy to populate I think it is still worth doing. Other areas such as title tags, meta description, headings and body text are much more important for SEO.

Put 10-20 words into meta keywords. Separate words/phrases with commas. Make sure each word or phrase you use is mentioned in the page body (otherwise don't bother including it).

Member Avatar for BroKeN

You can add up to 20 >>> That is what uncle Google told us

With Best of luck

Member Avatar for Hafsoh

The main thing is that your keywords should be relevant to the site, describing it, there isn't a limit of use of keywordss, as long as you don't spam or stuff kws..

Member Avatar for Dani

Keywords are infrequently used nowadays because so many people used to stuff keywords back in the late 90s and early 00s. But in general I agree with you guys - 20 to 30 on topic keyphrases. Funnily enough, I've seen keywords in meta tags separated by commas and also just by spaces.

Member Avatar for davidgeo

Better target 2 keywords per page and target the same keywords in meta tag as well. Keyword prominence and proximity is importance, and your meta title and descriptions need to with keywords at the same time with user readable sentence.

Member Avatar for selfhelpebooks

I wouldn't go for too many, 5-10 since you don't want to get accidentally penalized. I read Google doesn't look at meta tags but other search engines might. Everything in moderation shouldn't be of harm.

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