Member Avatar for kronikmedia

The recent years have seen an exponential rise in keyword bidding, competition and resulting rise in pay per click costs. In some cases it can cost £2 or more to get top 5 positions in Google Adwords or other pay per click campaigns. Click fraud is another rising concern.

Pay per click certainly has its advantages as it is quick way to get results. However in the long run organic search engine otpimisation is recommended even though the results may time to accumulate. A big advantage is that results are more permanent unlike pay per click where the ranking will completely dsiapper on the end of the campaign,

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The thread captures the core tradeoff: paid search delivers immediate visibility while organic search builds durable presence. raises cost and click-fraud concerns, describes budget-drain when tracking is missing, and shows how a one-time SEO effort can keep delivering. and rightly recommend running both together — that’s the practical starting point, but the value is in the how, not the either/or.

A compact decision framework helps turn that theory into action. First, match channel to horizon: urgent demand or launches lean toward PPC; long-term brand and low-margin products favor organic work. Second, compare unit economics: customer lifetime value versus cost-per-acquisition from ads. Third, treat PPC as an experimentation engine — use it to validate keywords, messages, and landing-page layouts before making those elements permanent in site content.

Operational checklist (practical priorities):

  • Conversion tracking and consistent UTM tagging measure outcomes (real conversions, not clicks).
  • Use PPC for rapid keyword and copy tests; migrate top-performing queries and ad copy into title tags, H1s and on-page content.
  • Landing pages must convert: fast load, mobile-first, single clear call-to-action, and a tracked conversion.
  • Protect paid spend: conversion-based bidding, IP exclusions, dayparting and anomaly monitoring reduce wasted clicks and fraud.
  • Build the durable foundation: technical SEO (speed, mobile rendering, canonicalization, structured data) and content that earns links.
  • Treat SEO as ongoing: periodic audits, content refreshes, and link-earning keep rankings resilient as search evolves.

Caveat: SEO is not “free” and requires maintenance; PPC is not a silver bullet without measurement. Combining paid learning with disciplined organic work — and tracking assisted conversions, CPA, and LTV — produces the best long-term returns.

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All 12 Replies

Member Avatar for benedeo

I recommend set ppc program and organic seo synchronously. because seo need long time effort.

Member Avatar for Microsys

I agree, do both things simultaneously... PPC can also give some insights you can use in SEO (e.g. good call-to-action phrases etc.)

Member Avatar for hawash

bec traffic from search engines is more specific that ppc

Member Avatar for kceleb9

This is another one of those "Either Or" that is really not a choice.

PPC can be a critical component for any site - and can give you traffic right away - they key is to start small, optimize and tune, and focus on converting visitors in to lasting customers.

Fot other sites SEO is the dominant strategy - but you don't use either in isolation - SEO is not Free - compared to PPC - it has costs - either in hiring someone - or if your own efforts. So best to look at your whole business requirements & marketing strategy - and come up with right mix of efforts.

Member Avatar for tutoringexpert

Click fraud is a major problem. I have run many campaigns only to find out that my budget of $500 was gone and not a single phone call was generated to me. I am slowly moving away from pay per click as I am discovering that a lot of it is a arip off

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Member Avatar for semboyan

I'm looking for someone who can teach me about Torrents. Can anyone here give me some good advice?

Member Avatar for 3DProf4online

We optimized website content for one Canadian software development company 2 years ago and stopped working on it then, however, the website still can be easily found in web and bring the potential customers. Those guys optimized their website and paid one time only, however they still have a lot of sales.

Member Avatar for hiacclaimdir2

I think internet consumers are becoming blind to ads. I have asked several of my customers about the ads and they say they pass them up and move on to the natural listings on the serp's.

It is always best to make your website rank naturally on the serp's. However it may be necessary to use ppc until you get up and running.

Member Avatar for ldsc

B'coz the Organic SEO is Stay Forever and PPC is run by only money. and organic SEO is cost Effective from PPC

Member Avatar for guinanie

Organic SEO is a long term result while Pay Per Click is just for short period of time. But if you want to earn revenue easily PPC is the best.

Member Avatar for mitz

I have stuck with the natural way to get traffic, however now that I have built that up and it is working, I want to try PPC.
I have researched it and it will have alot to do with what keyword is popular at the time.
When I built my website I had certain keywords in mind, however now others have taken over.
I know about the costs involved, however It will not hurt to try it for a month.

Member Avatar for x3mario

Pay=per-click is good only if you want to have a better conversion but it does not help your site in the long run.

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